Bvlgari Roman Holi Event — Luxury Brand Activation Mumbai
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Bvlgari Roman Holi.
Rome meets India at the world's most exclusive address.
Bvlgari — the iconic Italian luxury jeweller — orchestrated a five-phase campaign in India centred around a Roman Holi Cocktail Soirée hosted at Antilla, the Ambani residence, in partnership with Isha Ambani and attended by Bvlgari's global brand ambassador Priyanka Chopra Jonas.
The campaign spanned CEO and Creative Director interviews, a global ambassador store visit, exclusive one-on-one press interviews, and a landmark evening that fused Roman luxury with India's festival of colours — generating 500+ total coverages and ₹19.8 Cr+ in PR value.
A campaign that moved
the needle.
A five-phase campaign engineered for global impact.
The campaign was structured across five distinct phases over three days — from intimate editorial interviews with Bvlgari's leadership, to a global ambassador store moment, to a landmark private soirée that fused Rome's grandeur with India's most joyful festival.
Inside the Bvlgari gala dinner at the Ambani residence last night — the theme celebrated the colourful festival of Holi.
Vogue World · March 16, 2024The finest of Mumbai
at the world's most exclusive address.
A carefully curated evening spanning global ambassadors, Bollywood royalty, India's most powerful industrialist families, and the country's most influential media personalities.
India and the world
said it all.
The numbers
speak for
themselves.
A five-phase, three-day campaign that generated international coverage, put Bvlgari firmly on India's luxury map, and created one of the most talked-about brand moments of 2024 — at Antilla, with the world watching.