Laderach India Debut — Swiss Chocolatier Cafe & Boutique Launch Mumbai
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Läderach Mumbai.
Switzerland's finest chocolate, landing in Mumbai.
Läderach — Switzerland's premier luxury chocolatier, renowned globally for its FrischSchoggi fresh chocolate and hand-crafted confections — opened its first Indian café and store at Jio World Plaza, Mumbai, in partnership with the Dharampal Satyapal Group (DS Group).
The mandate: craft a launch campaign that would introduce India's tastemakers and luxury community to an entirely new world of Swiss chocolate craftsmanship — from pre-buzz gifting through to a full PR event and sustained media amplification.
A launch that moved
the needle.
A two-phase strategy built for Swiss precision.
The campaign was structured across a pre-buzz gifting phase and a high-impact PR launch event — designed to build organic anticipation before the doors opened, and then flood the city's feeds on launch day itself.
DS Group launches India's first Läderach Café at Jio World Plaza — elevating the art of indulgence with Läderach's renowned artisanal craftsmanship.
Indian Retailer · January 2025Mumbai's finest.
All in one room.
From Bollywood A-listers to diplomatic dignitaries and the city's most influential luxury tastemakers — the guestlist was a masterclass in precision curation.
India's top titles
said it all.
The numbers
speak for
themselves.
Läderach's India debut didn't just land — it carved out a permanent place in Mumbai's luxury dining conversation, validating every element of the two-phase campaign strategy.