The Hunkemöller House — A 10-Year India Milestone Worth ₹16Cr in Earned PR
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The Hunkemöller House.
Ten years in India, celebrated in style.
Hunkemöller celebrates a decade in India with an immersive, intimate escape where fashion, femininity, indulgence, and playfulness come together in effortless harmony. Conceived as The Hunkemöller House, the experience reflects the brand's global evolution infused with a spirit of confidence and modern luxury.
Guests were invited into a dreamlike, all-day staycation — where curated experiences, transformative styling moments, and sensorial indulgences unfolded across 10 distinct chapters over two days. Stanley Communications led the complete mandate: concept, guestlist, pre-buzz seeding, experience production, and media amplification.
Creating meaningful visibility.
Three challenges shaped every decision — from the size of the guestlist to the design of each experience chapter.
Four goals. One house.
Every experiential decision — from the helicopter arrival to the candlelit Burgundy Dinner — was designed to serve a clear set of objectives that put the brand's long-term positioning first.
Intimacy as the strategy.
Four pillars that flipped the usual influencer event playbook — choosing depth over scale, and experience over obligation.
Ten chapters. Two days.
A full-day flow designed to feel like living in the brand — not attending an event. Every chapter created a distinct content moment without a single brief.
India's It Girls. Curated.
17 carefully selected guests — a curated mix of actors, fashion and lifestyle creators, and emerging digital talent, intentionally structured to combine large-scale reach with high audience engagement.
It wasn't loud. It didn't need to be. A quiet arrival by air, a shift into poolside glamour, and a night that carried its own rhythm — Hunkemöller House at its most effortless.
Grazia India · The Hunkemöller House · March 2026Earned across every channel.
Social media, paparazzi, and editorial media — coverage spanning four distinct channels across the two-day event and the weeks that followed. Featured in Images BoF, Hello!, Grazia India, Hollywood Reporter India, Lifestyle Asia, and Zoom TV.
A decade earned, not announced.
The Hunkemöller House moved the brand firmly out of the retail conversation and into the lifestyle and luxury space — covered editorially alongside fashion and culture, not just commerce.
By hosting creators across entertainment, fashion, and digital, the brand established itself as a name India's most influential voices genuinely want to be associated with.
Rather than a press release, the milestone was marked through experience. The brand's decade in India became a story creators told on its behalf — across platforms, in their own voice.
The scale and quality of the activation set a new standard for the category — demonstrating that intimate wear can occupy the same experiential space as luxury fashion in the Indian market.