Tira Beauty Launch Event — Influencer & Media Activation at Jio World Plaza | Stanley Communications

Tira Beauty Delhi Launch — 10.5M+ Reach, ₹6.1Cr PR Value

February 23, 2026

Tira Beauty — Delhi Launch Case Study | Stanley Communications

PR & Influencer Launch Strategy · New Delhi, India

Tira Beauty.

DLF Avenue, Saket Delhi Launch Tira Beauty March 2024

The Brief

Tira Beauty arrives in Delhi.

Tira Beauty — Reliance's bold new multi-brand beauty destination — brought its immersive, experience-first retail concept to Delhi, opening at DLF Avenue, Saket.

The mandate: design a multi-layered influencer and media campaign that would generate pre-launch buzz, drive real-time coverage across the March 9th and 12th events, and position Tira as Delhi's most exciting new beauty destination from day one.

By The Numbers

A launch that moved
the needle.

10.5M+

Total Reach

₹6.1Cr+

PR Value Generated

85+

Influencer Attendees

204+

Instagram Stories

In-Feed Posts

Reels

Our Approach

A beauty strategy for a bold new brand.

The launch was crafted to drive maximum offline-to-online impact — from a branded truck activation that seeded pre-launch buzz, to a meticulously curated two-day event that brought together every tier of Delhi's beauty, lifestyle, and luxury community.

Tira Truck Activation

A branded TIRA Truck activation kicked off pre-launch buzz across Delhi — generating organic influencer stories and social content before the store had even opened its doors, seeding the launch across key feeds.

Physical Invite Seeding

Personalised physical invites were dispatched to top influencers, MUAs, and media — garnering anticipation across social feeds and building pre-event buzz that primed audiences for the launch.

Influencer & KOL Launch Event

A curated list of 85 influencers and paid collaborators attended the March 9th event at DLF Avenue, Saket — driving vibrant, real-time coverage across Instagram Stories, Reels, and in-feed posts throughout the day.

Media & MUA Walk-Throughs

Intimate walk-throughs on March 12th brought together top MUAs, HNIs, and key media editors from The Word, GQ India, Vogue India, and Voice of Fashion — elevating brand credibility through high-authority editorial storytelling.

Strategic Guest Curation

Seamless guestlist curation ensured the right mix of beauty influencers, lifestyle KOLs, luxury personalities, and media across both events — covering the Beauty, Lifestyle, Luxury, and Media industries and driving 10.5M+ in total reach.

Tira Beauty is finally in Delhi! Can't wait to check out and indulge in the newest beauty destination in the city at DLF Avenue.

Navneet Randhawa · Instagram, March 2024

The Guest Universe

Delhi's beauty world.
All in one room.

From top beauty influencers to lifestyle KOLs, luxury personalities, HNIs, MUAs, and India's most influential fashion and beauty media — the guestlist was a masterclass in strategic curation across four distinct industry verticals.

Key Influencers

Navneet Randhawa Meher Taluja Bahar Atif Gopalika Vermani Danika Goyal Anushka Sharma Tarini Manchanda Saree Queen

Top Media Guests

The Word Vogue India GQ India NDTV Swirlster Voice of Fashion

Industries Represented

Beauty Lifestyle Luxury Media MUAs HNI Families

Editorial & Media Coverage

Every major title
said it all.

Fashion & Luxury

Vogue India

Editorial coverage of Tira Beauty's Delhi debut — positioning the brand within India's premium beauty and lifestyle conversation.

Men's Fashion & Lifestyle

GQ India

Feature on Tira Beauty's arrival in Delhi — reaching GQ's influential male lifestyle and grooming readership across India.

Beauty & Lifestyle

NDTV Swirlster

Digital feature on the Tira Beauty Delhi launch — covering the immersive in-store experience and the brand's multi-brand beauty destination concept.

Fashion & Beauty

Voice of Fashion

Coverage of the launch event — highlighting Tira's curation of international and homegrown beauty brands in the heart of South Delhi.

Luxury & Lifestyle

The Word

Feature coverage of the Tira Beauty Delhi opening — lending editorial authority to the brand's positioning as India's next-generation beauty destination.

+ More

79 Influencers

A curated roster of 79 influencers and paid collaborators drove vibrant, real-time social coverage across Instagram Stories, Reels, and in-feed posts — generating 10.5M+ in total organic reach.

Total Impact

The numbers
speak for
themselves.

Tira Beauty's Delhi debut didn't just open a store — it ignited a conversation. Every metric validated the strategy, from the TIRA Truck activation through to national media coverage and 204+ organic Instagram Stories.