Bvlgari Roman Holi, Mumbai
Roman Holi Soirée with Priyanka Chopra Jonas (March 2024): 500+ coverages worldwide and ₹19.8Cr+ in total PR value.
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Celebrity marketing agency in India
The right celebrity association builds visibility, credibility and long-term brand value. Stanley Communications manages celebrity partnerships and celebrity attendance for luxury brands in India, from the first conversation to the red carpet and the coverage that follows.
What celebrity marketing includes
01
Celebrity strategy
Who fits your brand, your audience and the moment.
02
Partnership management
End-to-end handling of celebrity associations.
03
Event and launch appearances
Hosts, ambassadors and guests at your launch or event.
04
Paparazzi and media deployment
Paparazzi and media coverage to carry celebrity attendance across platforms.
05
Coverage and reporting
What the association delivered in reach and media coverage.
How we work
01
Define the goal
Awareness, credibility, or a specific moment such as a launch.
02
Choose with care
Match celebrity, brand and audience.
03
Plan the moment
Venue, guest list and media around the appearance.
04
Amplify
Paparazzi, social and editorial coverage.
05
Review
We review reach and coverage against the goal.
Celebrity and influencer marketing together
Most launches use both. Celebrities set the tone for national and international coverage, and creators build the day-to-day conversation. See our luxury influencer marketing page.
Work that speaks
Messika Paris, New Delhi
First India boutique at The Chanakya (August 2025), launched with a celebrity evening anchored by Ishaan Khatter and influencer campaigns with Diipa Khosla and Alanna Panday.
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SK-II, Mumbai
India’s first SK-II launch (April 2026) with global ambassador Anna Sawai. We managed end-to-end execution and secured coverage in Vogue, Harper’s Bazaar and ELLE.
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Valentino, Mumbai
First Mumbai boutique at Jio World Plaza (May 2024): 581M+ combined media and paparazzi reach, ₹9.45Cr+ PR value and 126+ guests at the main event.
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Vivienne Westwood, India debut
The house's first-ever India runway show at the Gateway of India, Mumbai (1 April 2025). We led guest list curation, celebrity strategy, media outreach, fittings and seating.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Frequently asked questions
What does a celebrity marketing agency do?
It plans and manages celebrity partnerships and appearances so that a brand’s association with a public figure delivers visibility and credibility.
Can you bring celebrities to a launch?
Yes. Celebrity strategy and guest curation are part of our launch work. Our case studies include celebrity-led moments such as Priyanka Chopra Jonas at the Bvlgari Roman Holi Soirée, Ishaan Khatter at the Messika Paris launch in New Delhi, and global ambassador Anna Sawai at the House of SK-II launch.
Do celebrity appearances lead to media coverage?
They often drive it. The Bvlgari Roman Holi event generated 500+ coverages worldwide, and Valentino’s launch reached 581M+ combined across media and paparazzi.
How do you choose the right celebrity?
By fit between the person, the brand and the audience, not just reach.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch