Valentino, Mumbai
First Mumbai boutique at Jio World Plaza (May 2024): 581M+ combined media and paparazzi reach, ₹9.45Cr+ PR value and 126+ guests at the main event.
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India market entry for luxury brands
Entering India is not a copy of a global launch. The luxury market here rewards brands that arrive with the right story, the right guests and the right media on day one. Stanley Communications is a women-led luxury PR and marketing agency in New Delhi, Mumbai, Goa and Dubai. We take global luxury brands into India with a launch the market talks about, and we stay with them after opening day.
What market entry includes
01
Launch narrative
Positioning your house for Indian audiences, from your story to why this market and why now.
02
Media strategy and relations
Coverage across fashion, lifestyle, business and national media before, during and after launch.
03
Celebrity and influencer strategy
Choosing the personalities and creators who fit your brand and building pre-buzz before opening day.
04
Guest curation
A guest list of media, influencers, celebrities and brand allies that fills the room with the right people.
05
Launch events and previews
Press days, private previews and opening nights.
06
Sustained visibility
Campaigns and seeding that keep the conversation going after launch day.
How we work
01
Understand the brand and the market
Goals, audience, channels and where your category sits in India.
02
Build the launch narrative
One story, told consistently to media, celebrities and creators.
03
Create pre-buzz
Physical invites and gifting to key personalities before the launch, as in Valentino (20+ organic stories) and EL&N (100+ pre-buzz stories).
04
Launch
A produced event, a curated guest list, media and paparazzi coverage.
05
Sustain
Follow-up campaigns and coverage after opening, so visibility continues beyond day one.
Work that speaks
Galeries Lafayette, Mumbai
India debut of the Parisian department store (launched 8 November 2025). We led the end-to-end PR mandate, from launch strategy and a pre-launch press day to opening night and sustained visibility.
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Vivienne Westwood, India debut
The house's first-ever India runway show at the Gateway of India, Mumbai (1 April 2025). We led guest list curation, celebrity strategy, media outreach, fittings and seating.
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Messika Paris, New Delhi
First India boutique at The Chanakya (August 2025), launched with a celebrity evening anchored by Ishaan Khatter and influencer campaigns with Diipa Khosla and Alanna Panday.
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SK-II, Mumbai
India’s first SK-II launch (April 2026) with global ambassador Anna Sawai. We managed end-to-end execution and secured coverage in Vogue, Harper’s Bazaar and ELLE.
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Dyson India
A premium brand entering a price-sensitive market. We have worked with Dyson India since its first day in the market, from the Dyson Zone launch to Lakmé Fashion Week.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Frequently asked questions
What does India market entry PR include?
Launch narrative, media relations, celebrity and influencer strategy, guest curation, launch events and post-launch visibility, scoped to your brand and timeline.
When should we bring in a PR partner?
Before your opening. Pre-buzz work such as invite seeding and gifting starts ahead of launch day, so the earlier we begin, the more momentum is in place on the day.
Which cities do you cover?
New Delhi, Mumbai, Goa, Hyderabad and Bangalore in India, and Dubai for the Gulf.
Do you help Indian brands expand abroad?
Yes. Our work includes Dubai and the wider Gulf, and we help Indian brands tell their story to international audiences.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch