Diesel India
Five activations from 2023 to 2025: 725+ KOLs mobilised, 80M+ total reach and 1,970+ deliverables, including a fragrance launch with 105 KOLs and 17M+ reach.
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Luxury influencer marketing agency in India
Luxury influencer marketing is about fit, not follower counts. Stanley Communications pairs luxury brands with creators who feel authentic, relevant and influential, and turns those partnerships into measurable cultural impact, from seeding to launch events to sustained campaigns.
What we do
01
Creator selection
Creators and KOLs matched to your brand and category.
02
Seeding and gifting
Product and invite kits sent before launch to start organic conversation.
03
Event and launch coverage
Stories, reels and posts from the room.
04
Campaign management
Briefs and deliverables managed for each creator.
05
Reporting
Reach, stories, posts and reels delivered.
How we work
01
Define the audience
We define the audience and the story the creators will tell.
02
Shortlist creators
We shortlist creators and KOLs who fit the brand.
03
Seed
Product and invite kits go out before launch to build organic pre-buzz.
04
Activate
Creators attend events and run campaigns.
05
Report
We report deliverables and reach.
Influencer marketing across India and the UAE
We run influencer programmes in India and work with the Dubai market through our Dubai office. See our Dubai page for Gulf work.
Work that speaks
Tira Beauty, New Delhi
Launch at DLF Avenue, Saket (March 2024): 10.5M+ reach, ₹6.1Cr+ PR value, 85+ influencer attendees and 204+ Instagram stories.
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Ben’s Cookies, Delhi and Mumbai
India launch: 95+ organic seeding stories before a single store opened, plus 20+ editorial and 40+ digital media coverages and 90+ attendees across both cities.
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Messika Paris, New Delhi
First India boutique at The Chanakya (August 2025), launched with a celebrity evening anchored by Ishaan Khatter and influencer campaigns with Diipa Khosla and Alanna Panday.
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Läderach, Mumbai
Swiss chocolatier’s India launch at Jio World Plaza (October 2024): 145+ attendees, 14 digital media clips and ₹15.86L+ PR value, with 30+ organic stories from pre-launch gifting.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Frequently asked questions
What is luxury influencer marketing?
It is working with creators whose audience and aesthetic match a luxury brand, so partnerships feel authentic rather than promotional.
Do you run large creator programmes?
Yes. Across five Diesel India activations from 2023 to 2025 we mobilised 725+ KOLs and delivered 1,970+ deliverables.
Does seeding work before launch?
It can. Ben’s Cookies had 95+ organic seeding stories before a single store opened, and Läderach gifting produced 30+ stories before its event.
Do you work with celebrities as well as influencers?
Yes. See our celebrity marketing page. Most launches combine both.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch