Ben’s Cookies, Delhi and Mumbai
India launch: 95+ organic seeding stories before a single store opened, plus 20+ editorial and 40+ digital media coverages and 90+ attendees across both cities.
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PR agency for brand launches in India
A brand launch in India is won or lost on attention: who talks about you before you open, who turns up on the night, and what the media and creators say next. Stanley Communications plans and runs brand launches end to end, from teaser seeding to launch event to sustained coverage.
What a launch includes
01
Launch strategy and story
A clear narrative for the press, creators and guests.
02
Pre-buzz seeding
Gift boxes, invites and previews sent to key influencers, celebrities and tastemakers before launch day.
03
Launch event
Concept, guest curation and on-ground coordination.
04
Influencer and KOL activation
The right creators for your category.
05
Media outreach
Editorial and digital coverage across India’s fashion, lifestyle, food and business media.
06
Post-launch momentum
Follow-up content and campaigns.
How we work
01
Brief and goals
What success looks like for your brand and category.
02
Pre-buzz
Läderach gift boxes to 30+ influencers, celebrities and HNIs produced 30+ organic stories before the event began.
03
Launch
A curated room, strong visuals and media on the ground.
04
Amplify
Creators, media and paparazzi coverage after the event.
05
Report
We share coverage and reach so you can see what the launch delivered.
Launches across categories
Food and beverage, beauty, fashion, jewellery, lifestyle technology and hospitality. Our case studies below show the range.
Work that speaks
Tira Beauty, New Delhi
Launch at DLF Avenue, Saket (March 2024): 10.5M+ reach, ₹6.1Cr+ PR value, 85+ influencer attendees and 204+ Instagram stories.
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SK-II, Mumbai
India’s first SK-II launch (April 2026) with global ambassador Anna Sawai. We managed end-to-end execution and secured coverage in Vogue, Harper’s Bazaar and ELLE.
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Läderach, Mumbai
Swiss chocolatier’s India launch at Jio World Plaza (October 2024): 145+ attendees, 14 digital media clips and ₹15.86L+ PR value, with 30+ organic stories from pre-launch gifting.
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Dyson India
A premium brand entering a price-sensitive market. We have worked with Dyson India since its first day in the market, from the Dyson Zone launch to Lakmé Fashion Week.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Frequently asked questions
How far ahead should a brand launch PR plan start?
As early as you can. Pre-buzz seeding happens before launch day, and Ben’s Cookies generated 95+ organic stories before a single store had opened.
Do you handle product seeding and gifting?
Yes. Seeding and gifting to influencers, celebrities and media is part of our launch work, as in the Läderach and Ben’s Cookies launches.
What do the numbers in your case studies mean?
Each case study reports the reach, coverage and PR value for that specific launch. Results vary with the brand, the venue and the guest list, so read them as examples of what a launch can deliver, not as guarantees.
Can you launch a brand in both Delhi and Mumbai?
Yes. Ben’s Cookies launched in both cities with 90+ attendees across the two events.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch