Valentino, Mumbai
First Mumbai boutique at Jio World Plaza (May 2024): 581M+ combined media and paparazzi reach, ₹9.45Cr+ PR value and 126+ guests at the main event.
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Store launch PR for luxury and lifestyle brands
A store opening is a one-night chance to set the tone for a brand in a city. We run store launch PR for boutiques, flagships and cafés across India, with particular depth in Mumbai and Delhi: pre-launch buzz, a curated opening event, paparazzi and media deployment, and coverage that continues after the doors open.
What store launch PR covers
01
Pre-launch buzz
Bespoke invites and gifting to celebrities, socialites and creators.
02
Opening event
Concept, guest list and on-ground management.
03
Media and paparazzi deployment
Paparazzi and media handles deployed to amplify celebrity attendance across platforms.
04
Influencer coverage
Stories, reels and posts from the room.
05
Editorial and digital features
Coverage in fashion, lifestyle and business media.
06
Sustained visibility
Coverage that continues in the weeks after the doors open.
Store launch PR in Mumbai
Mumbai launches we have led include Valentino, EL&N London and Läderach at Jio World Plaza, and the Galeries Lafayette Mumbai flagship. We know the venues, the media and the guest lists that matter in the city.
Store launch PR in Delhi
In Delhi we have led launches at The Chanakya (Judith Leiber Couture and Messika Paris) and at DLF Avenue, Saket (Tira Beauty).
How we work
01
Plan the narrative and guest list
We agree the story and the guest list with your team before anything is sent.
02
Seed pre-buzz
Invites and gifting go to key personalities ahead of opening night.
03
Run the opening
Media, creators and celebrities in the room, with our team on the ground.
04
Amplify
Paparazzi, social and editorial channels carry the launch beyond the room.
05
Report
We share reach, coverage and PR value once the launch is done.
Work that speaks
EL&N London, Mumbai
First India café at Jio World Plaza (October 2024): 476M+ combined reach, ₹8.78Cr+ PR value, 145+ guests and 100+ pre-buzz stories from bespoke invite kits.
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Läderach, Mumbai
Swiss chocolatier’s India launch at Jio World Plaza (October 2024): 145+ attendees, 14 digital media clips and ₹15.86L+ PR value, with 30+ organic stories from pre-launch gifting.
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Galeries Lafayette, Mumbai
India debut of the Parisian department store (launched 8 November 2025). We led the end-to-end PR mandate, from launch strategy and a pre-launch press day to opening night and sustained visibility.
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Tira Beauty, New Delhi
Launch at DLF Avenue, Saket (March 2024): 10.5M+ reach, ₹6.1Cr+ PR value, 85+ influencer attendees and 204+ Instagram stories.
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Judith Leiber Couture, New Delhi
India launch at The Chanakya: 150+ guests, ₹1.09Cr earned PR value, 50+ media coverages and 150+ Instagram stories.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Frequently asked questions
What is store launch PR?
Store launch PR is the planning and promotion around a store opening: pre-launch buzz, an opening event, guest curation, and media and creator coverage.
Do you do store launch PR in Mumbai and Delhi?
Yes. Our launches include Valentino, EL&N and Läderach in Mumbai, and Judith Leiber Couture and Tira Beauty in Delhi.
Can you support a flagship or department store?
Yes. We led the end-to-end PR mandate for the Galeries Lafayette Mumbai flagship, from launch strategy to sustained visibility.
What results can we expect?
Every launch is different. Our Valentino launch reached 581M+ combined across media and paparazzi, and EL&N reached 476M+. Results depend on the brand, the venue and the guest list.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch