Ben's Cookies India launch at Meherchand Market, New Delhi I Stanley Communications

Ben's Cookies India Launch — Delhi & Mumbai | Stanley Communications

F&B PR & Influencer Launch Strategy · Delhi & Mumbai, India

Ben's
Cookies.

Meherchand Market, Delhi Phoenix Marketcity, Mumbai India's First Ben's Cookies June 2026
The Brief

Oxford's finest.
Now in India.

Founded in Oxford in 1983, Ben's Cookies has built a global cult following for its freshly baked, chunky, gooey cookies crafted using premium ingredients. Forty years later, the UK's most beloved cookie brand made its India debut — opening its first store at Meherchand Market in New Delhi, in exclusive partnership with DS Group, followed swiftly by a second outpost at Phoenix Marketcity in Mumbai.

Stanley Communications led the India launch strategy — designing and executing a multi-phase seeding campaign, KOL activation programme, media outreach, and influencer launch events across both cities. The brief: make the whole of India feel the cookie obsession.

By The Numbers

A launch that
travelled.

90+
Attendees Across Delhi & Mumbai
95+
Seeding Stories
170+
Instagram Stories
70+
Instagram Reels
20+
Editorial Coverages
40+
Digital Media Coverages
Our Approach

Built for
obsession.

The campaign was designed to mirror what Ben's Cookies does best — create genuine cravings. Every activation was built around authentic product experience, carefully chosen voices, and a seeding strategy that made the whole of India feel like the cookies had arrived just for them.

01
Seeding Campaign
A meticulously curated cookie seeding campaign dispatched bespoke Ben's Cookies packages — complete with the iconic red box and miniature store replica — to top KOLs, HNIs, F&B connoisseurs, media journalists, and digital platforms. The result: 95+ organic seeding stories across India's most influential feeds before a single store had opened.
02
KOL Launch Events — Delhi & Mumbai
Curated in-store launch experiences across both cities brought together 90+ attendees spanning lifestyle KOLs, A-listers, HNIs, F&B connoisseurs, and media — generating real-time, authentic content that spread the Ben's Cookies obsession organically across platforms.
03
Cross-Category Creator Mix
The guest and seeding universe was deliberately cross-category — spanning food, lifestyle, fashion, media, and entrepreneurship — ensuring Ben's Cookies broke out of the F&B bubble and landed in the mainstream cultural conversation from day one.
04
Media & Editorial Outreach
A targeted media outreach programme secured 20+ editorial coverages and 40+ digital features across India's top food, lifestyle, and city guides — from NDTV Food and Curly Tales to Lifestyle Asia, LBB, D for Delhi, and Paperboard Delhi.
"

The iconic cookies are here — don't have to travel to UK for this anymore!

Unnati Malharkar · Instagram, June 2026
The Creator Universe

Every type of cookie lover.
All on one feed.

From top lifestyle KOLs and F&B connoisseurs to media journalists, HNIs, UGC creators, and digital platforms — the Ben's Cookies India creator universe was built for maximum reach, authenticity, and cultural breadth across Delhi and Mumbai.

Top KOLs
Arjun Madan Suhana Nanda Puneet Yadav Swarit Kapoor Dipti Dhillon Chef Zee Riddhi Khosla Muskan Sehgal
Seeding Campaign KOLs
Payal Sen Drishti Jain Dipti Dhillon Vedika Mohan Ayesha Nigam Komal Kapoor Pranav Goswamy Kanu Sharma
Top HNIs & KOLs
Unnati Malharkar Anahitaa Karanjia Gurleen Gambhir Muskan Rawat Khushnaz Turner Aishwarya Bhende Aryana Dalal Veronica Bahl
F&B Connoisseurs
Anahita Dhondy Suhana Nanda Parul Pratap Sahiba Gursawhney Mrinal Marwaha Archit Agarwal Mukul
UGC Creators
Chaitali Narula Isha Saxena Sankalp Sharma Akshita Hooda Enayat Arora Shivi Choudhary Sana Talwar Aryan Kurup
Digital Platforms & Ambassadors
Food Talk India The Lab Mag Servd Delhi Shreya Soni
Media Journalists
Shaina Beg Deepali Dhingra Pallavi Pasricha Satarupa Paul Shibani Bawa Arushi Sakhuja Ayandrali Dutta Priyamvada Rana
Industries Represented
F&B Lifestyle Fashion Media A-Listers HNIs Entrepreneurs
Editorial & Media Coverage

Every food lover
in India heard about it.

20+ editorial coverages and 40+ digital media features across India's top food, lifestyle, and city guide platforms — from national titles to the most trusted local guides in Delhi and Mumbai.

Food & Lifestyle
NDTV Food
Feature on Ben's Cookies India debut at Meherchand Market — reaching NDTV's vast national food and lifestyle audience and lending mainstream editorial authority to the launch.
Food & Travel
Curly Tales
Editorial on the UK's iconic Ben's Cookies making its India debut — positioning the brand within India's most-read food and travel media platform.
Luxury & Lifestyle
Lifestyle Asia
Feature on Ben's Cookies' arrival in Delhi NCR — placing the brand within India's premium lifestyle and luxury editorial universe from day one.
City Guide — Delhi
LBB Delhi NCR
Coverage of India's first-ever Ben's Cookies store — guiding LBB's highly engaged Delhi NCR food community straight to Meherchand Market.
City Guide — Delhi
D for Delhi
Feature placing Ben's Cookies among Delhi's must-try new openings — reaching D for Delhi's loyal community of food-obsessed Delhiites.
Culture & Lifestyle
The Nod Mag
Editorial coverage of Ben's Cookies at Meherchand Market — anchoring the brand within Delhi's most culturally attuned lifestyle and food media.
Food & Culture
The Lab Mag
Feature on Ben's Cookies as part of Delhi NCR's hottest new openings — driving awareness among The Lab Mag's engaged food and culture community.
City Guide — Delhi
Paperboard Delhi
Feature on Ben's Cookies arriving in Meherchand Market — reaching Paperboard Delhi's loyal community of Delhi food and lifestyle enthusiasts.
City Guide — Mumbai
Mumbai Foodie · M for Mumbai
Coverage of Ben's Cookies' Mumbai debut at Phoenix Marketcity — driving the launch conversation across the city's two most trusted food discovery platforms.
Total Impact

The numbers
speak for
themselves.

From the first seeding box to the last Reel — the Ben's Cookies India launch generated organic, authentic content that spread the obsession from Oxford to every corner of India's food conversation.

90+
Launch Attendees
95+
Seeding Stories
170+
Instagram Stories
70+
Instagram Reels
20+
Editorial Coverages
40+
Digital Media Features

 

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