Vivienne Westwood, India debut
The house's first-ever India runway show at the Gateway of India, Mumbai (1 April 2025). We led guest list curation, celebrity strategy, media outreach, fittings and seating.
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Fashion PR agency in India
Fashion runs on visibility: the front row, the guest list and the first post after the show. Stanley Communications is a women-led luxury PR and marketing agency that runs fashion PR for global houses entering India and for Indian designers building their name, from runway shows to boutique launches.
What fashion PR covers
01
Show and runway PR
Guest list curation, celebrity strategy, media outreach, fittings and seating for runway shows.
02
Pre-buzz and fittings
Invites, seeding and fittings that build anticipation before the show or launch.
03
Boutique and flagship launches
Opening events and media for fashion boutiques, flagships and department stores.
04
Celebrity and front-row strategy
The personalities and guests who set the tone for your show or launch.
05
Creator and influencer amplification
Stories, reels and posts that carry the moment beyond the room.
06
Editorial and fashion media
Coverage across fashion, lifestyle and business media.
How we work
01
Plan the moment
We agree the story, the venue and the guest list with your team.
02
Build pre-buzz and fittings
Invites, seeding and fittings create anticipation before the day.
03
Run show or launch day
Guests, celebrities, creators and media are in the room, with our team on the ground.
04
Amplify
Social, paparazzi and editorial channels carry the moment after the event.
05
Report
We share reach, coverage and results once the moment has passed.
Fashion PR for global houses and Indian designers
Our work spans Vivienne Westwood’s first India runway show at the Gateway of India, Valentino’s first Mumbai boutique and Diesel’s activations across India. For Indian designers, we led Gaurav Gupta’s first bridal couture show in Mumbai. Our client roster also includes names such as Manish Malhotra, Versace, Bottega Veneta and Balenciaga.
Fashion work that speaks
Gaurav Gupta Couture, Mumbai
First bridal couture show, Quantum Entanglement, at Jio World Convention Centre (8 August 2025). We led the end-to-end PR mandate across pre-buzz, fittings and event day, with 100+ organic Instagram stories before the show.
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Valentino, Mumbai
First Mumbai boutique at Jio World Plaza (May 2024): 581M+ combined media and paparazzi reach, ₹9.45Cr+ PR value and 126+ guests at the main event.
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Diesel India
Five activations from 2023 to 2025: 725+ KOLs mobilised, 80M+ total reach and 1,970+ deliverables, including a fragrance launch with 105 KOLs and 17M+ reach.
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Tory Burch Romy Bakery Takeover, Delhi
India’s first Tory Burch Romy Bakery takeover: 282 guests, ₹1.85Cr earned media value and 610+ pieces of coverage.
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Galeries Lafayette, Mumbai
India debut of the Parisian department store (launched 8 November 2025). We led the end-to-end PR mandate, from launch strategy and a pre-launch press day to opening night and sustained visibility.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally.
Frequently asked questions
What does a fashion PR agency do?
It builds a fashion brand’s visibility through media relations, celebrity and creator strategy, guest curation and events such as runway shows and boutique launches.
Do you handle runway shows?
Yes. We led Vivienne Westwood’s first India runway show and Gaurav Gupta’s first bridal couture show, covering guest list curation, celebrity strategy, media outreach, fittings and seating.
Do you work with Indian designers as well as international houses?
Yes. Our work includes Indian designers such as Gaurav Gupta and global houses such as Vivienne Westwood and Valentino.
Which cities do you cover?
New Delhi, Mumbai, Goa, Hyderabad and Bangalore in India, and Dubai for the Gulf.
Let’s get talking
Planning a launch? Tell us about your brand and we will come back with a plan.
Get in touch