Valentino, Mumbai
First Mumbai boutique at Jio World Plaza (May 2024): 581M+ combined media and paparazzi reach, ₹9.45Cr+ PR value and 126+ guests at the main event.
Read More
Luxury PR agency in India
Stanley Communications is a women-led luxury PR and marketing agency with offices in New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. We help global luxury brands enter and grow in India, and help Indian brands win globally, through media relations, celebrity and influencer marketing, launch events and guest curation.
What we offer
India market entry
Launching a global luxury brand in India, from narrative to opening night and beyond.
Brand launch PR
Pre-buzz, launch event, creators and media for brands and new categories.
Store launch PR
Boutique, flagship and café openings in Mumbai, Delhi and across India.
Luxury events
Launches, previews and activations with curated guests and strong coverage.
Celebrity marketing
Celebrity partnerships and appearances that build credibility.
Luxury influencer marketing
Creators and KOLs matched to your brand, from seeding to reporting.
Luxury PR and marketing, together
Our work covers eight services that fit together around a launch: media strategy and relations, influencer marketing, celebrity marketing, brand events and activations, store and market launches, PR communications, exclusive previews and experiences, and strategic guest curation.
Most brands use several at once. A store opening, for example, combines pre-buzz seeding, a curated guest list, media and paparazzi coverage, creator content and a report on what the launch delivered.
Industries we serve
Fashion PR
Runway shows, boutique launches and celebrity strategy for fashion brands.
Beauty PR
Launches, creators and media for beauty and fragrance brands.
Jewellery PR
Launches, celebrity evenings and previews for jewellery houses.
Hospitality PR
Hotel, restaurant and café launches, previews and creator coverage.
Where we work
New Delhi
Launches, events and media in the capital.
Mumbai
Store launches, shows and events in Mumbai.
Dubai
Our Dubai team, Stanley DXB, and its work across the Gulf.
Fashion PR in Dubai
Fashion and lifestyle PR from our Dubai team.
Influencers in the UAE
Influencer and network outreach from Stanley DXB.
Case studies
Every launch, with the numbers behind it.
Results from our case studies
Valentino’s first Mumbai boutique reached 581M+ combined across media and paparazzi, with ₹9.45Cr+ in PR value.
The Bvlgari Roman Holi Soirée earned ₹19.8Cr+ in PR value and 500+ coverages worldwide.
Diesel India’s five activations mobilised 725+ KOLs and generated 80M+ total reach.
EL&N London’s invite kits produced 100+ organic stories before a single guest arrived.
Each figure is as reported in the linked case study, and results vary with brand, venue and guest list.
Launches we have led
Bvlgari Roman Holi, Mumbai
Roman Holi Soirée with Priyanka Chopra Jonas (March 2024): 500+ coverages worldwide and ₹19.8Cr+ in total PR value.
Read More
Diesel India
Five activations from 2023 to 2025: 725+ KOLs mobilised, 80M+ total reach and 1,970+ deliverables, including a fragrance launch with 105 KOLs and 17M+ reach.
Read More
Galeries Lafayette, Mumbai
India debut of the Parisian department store (launched 8 November 2025). We led the end-to-end PR mandate, from launch strategy and a pre-launch press day to opening night and sustained visibility.
Read More
Vivienne Westwood, India debut
The house's first-ever India runway show at the Gateway of India, Mumbai (1 April 2025). We led guest list curation, celebrity strategy, media outreach, fittings and seating.
Read More
SK-II, Mumbai
India’s first SK-II launch (April 2026) with global ambassador Anna Sawai. We managed end-to-end execution and secured coverage in Vogue, Harper’s Bazaar and ELLE.
Read MoreGuides for brands
How to choose a luxury PR agency
The questions to ask and how to read the numbers.
India market entry playbook
The PR sequence for a luxury brand arriving in India.
Store launch PR checklist
A step-by-step checklist for a store opening.
Restaurant and café launch PR
Pre-opening buzz, the opening evening and creator coverage.
Luxury PR in Dubai vs India
What stays the same and what changes between the two markets.
Why brands choose Stanley
We help global luxury win in India, and Indian brands win globally. Our launches rest on long-standing media relationships, taste in guest curation and a team that stays on the ground through the launch.
Recent India launches include Valentino, Galeries Lafayette, Vivienne Westwood, Messika Paris and SK-II.
Frequently asked questions
What does a luxury PR agency do?
A luxury PR agency builds a brand’s reputation and visibility through media relations, celebrity and influencer strategy, launch events and guest curation. At Stanley Communications this includes store and brand launches, previews and sustained campaigns.
What is the difference between a luxury PR agency and a luxury marketing agency?
The two overlap. Our work covers media relations and PR communications alongside influencer and celebrity marketing, events and activations, so a single team can plan the launch end to end.
Which cities do you work in?
New Delhi, Mumbai, Goa, Hyderabad and Bangalore in India, and Dubai for the Gulf.
How do I choose a luxury PR firm in India?
Look at relevant launches, who will actually do the work, how guest lists are built and how results are reported. Our guide on choosing a luxury PR agency sets out eight questions to ask any agency.
Do you help Indian luxury brands expand abroad?
Yes. We help Indian brands win globally, and Dubai is a natural first step through our Dubai team, Stanley DXB.
Let’s get talking
Planning a launch in India? Tell us about your brand and we will come back with a plan.
Get in touch