Tira Beauty, New Delhi
Launch at DLF Avenue, Saket (March 2024): 10.5M+ reach, ₹6.1Cr+ PR value, 85+ influencer attendees and 204+ Instagram stories.
Read More
Beauty PR agency in India
Beauty launches succeed when audiences understand the product and creators believe in it. Stanley Communications runs beauty and fragrance PR in India, from first awareness for brands new to the market to influencer-led launches and national media coverage.
What beauty PR includes
01
Launch strategy and story
A clear narrative that explains the brand and the product to Indian consumers.
02
Influencer and creator activation
Creators and KOLs who bring the launch to life on social media.
03
Pre-launch seeding and previews
Products and invites sent ahead of launch to start organic conversation.
04
Launch events and activations
Events and experiences such as the TIRA Truck activation at the Tira Beauty launch.
05
Education-led storytelling
Explaining new categories, as with SK-II’s Essence category and PITERA.
06
Media and editorial coverage
Coverage across beauty, lifestyle and national media.
How we work
01
Understand the product and the audience
What the brand needs Indian consumers to know and believe.
02
Build the story
One narrative for media, creators and guests.
03
Seed and preview
Early access builds organic buzz before launch day.
04
Launch and amplify
Event, creators and media work together on launch day and after.
05
Report
We share reach, stories, posts and coverage delivered.
Beauty and fragrance brands we work with
Our client roster includes Tira, SK-II, Creed, Diptyque, Acqua di Parma, Anastasia Beverly Hills and Kylie Cosmetics. We also work with Dyson in India’s lifestyle and beauty space, from the Dyson Zone launch to Lakmé Fashion Week.
Beauty work that speaks
SK-II, Mumbai
India’s first SK-II launch (April 2026) with global ambassador Anna Sawai. We managed end-to-end execution and secured coverage in Vogue, Harper’s Bazaar and ELLE.
Read More
Dyson India
A premium brand entering a price-sensitive market. We have worked with Dyson India since its first day in the market, from the Dyson Zone launch to Lakmé Fashion Week.
Read MoreWhy brands choose Stanley
We are a women-led luxury PR and marketing agency with offices across New Delhi, Mumbai, Goa, Hyderabad, Bangalore and Dubai. Our tagline is simple: we help global luxury win in India, and Indian brands win globally.
Frequently asked questions
What does a beauty PR agency do?
It builds awareness and credibility for beauty and fragrance brands through media relations, influencer activation, launch events and storytelling.
Can you launch a beauty brand that is new to India?
Yes. SK-II had no prior presence in India, and we managed its India launch end to end with global ambassador Anna Sawai.
Do you work with influencers on beauty launches?
Yes. For Tira Beauty we worked with 79 influencers and paid collaborators, generating 204+ Instagram stories.
Do you handle fragrance as well as skincare and makeup?
Our beauty and fragrance roster includes Creed, Diptyque and Acqua di Parma alongside skincare and makeup brands.
Let’s get talking
Planning a launch? Tell us about your brand and we will come back with a plan.
Get in touch